The Story Behind Christmas in July—and Why It’s Big for Bargain Hunters

While the real Christmas may still be months away, a curious holiday tradition has carved out a festive niche in the middle of the year: Christmas in July. But where did this idea come from, and why is it now one of the best-kept secrets for bargain hunters and early gift buyers?

The Origins of Christmas in July

The earliest known reference to "Christmas in July" dates back to the 1930s when a summer camp in North Carolina celebrated it as a novelty. The idea gained popularity over time, particularly in countries like Australia, where July brings winter weather that more closely resembles the traditional Northern Hemisphere Christmas vibe.

In the retail world, Christmas in July became a clever way for businesses to generate excitement during an otherwise quiet sales period. Think of it as the perfect antidote to the post-Easter, pre-Spring lull. Today, it’s grown into a mid-year shopping event that savvy buyers anticipate as eagerly as Black Friday.

In Australia, where Christmas falls during summer, many people miss out on the wintry charm depicted in classic holiday stories. Christmas in July has evolved as a playful second chance to enjoy traditional holiday comforts—hot cocoa, cozy loungewear, and gift-giving—during the colder months. It's now become an unofficial holiday celebrated with themed parties, seasonal meals, and of course, incredible sales.

The Rise of Kushmas in July

In the cannabis community, this mid-year event has taken on its own special twist—Kushmas in July. The term “Kushmas” is a cheeky mashup of Kush (a popular strain of cannabis known for its relaxing effects) and Christmas. It's more than a pun—it reflects the joyful, gift-giving spirit of the season, but tailored for herb lovers and wellness seekers.

Just like traditional Christmas in July, Kushmas gives enthusiasts a chance to:

• Restock essentials at discounted prices

• Explore limited-edition gear and seasonal accessories

• Celebrate with a sense of community and a bit of festive fun

For businesses, it’s a way to connect with customers through creative campaigns and curated product drops. For shoppers, it’s the perfect time to treat yourself—or your sesh partner—to something special. Whether it’s a new grinder, a press upgrade, or mystery gear, Kushmas in July delivers high vibes at low prices.

Why Do Businesses Promote Christmas in July?

From a retail perspective, there are several smart reasons:

• Seasonal Clearance: With the End of the Financial Year just wrapped up, many retailers use Christmas in July to clear out excess winter stock or make room for new product lines.

• Inventory Reset: July is a strategic time to relaunch or restock popular items and get a fresh start for Q3.

• Customer Engagement: A fun, festive sale theme helps reconnect with customers during a traditionally slower season.

• Testing Holiday Promotions: Businesses also use this period to test holiday marketing campaigns and gauge customer interest in bundles, gift kits, and limited-edition products.

This type of campaign doesn’t just drive sales—it also sparks excitement, revives engagement, and gets customers thinking about gift-worthy items well ahead of the December rush.

Why You Should Shop Christmas in July

Whether you're a dry herb enthusiast, a wellness gear collector, or love a good deal, Christmas in July offers some serious perks:

• Big Savings: Deep discounts on top-selling products that usually don’t go on sale outside of holiday periods.

• Early Gift Buying: Beat the rush and spread out your spending by checking gifts off your list now.

• Limited-Edition Mystery Boxes: The Green Box is offering surprise bundles—packed with value and curated for discovery—only during this special event.

• Winter Essentials: In Australia, July means winter. It's the perfect time to upgrade indoor gear like grinders, rosin presses, or accessories.

• Avoid the Holiday Panic: By shopping now, you can avoid shipping delays, last-minute stress, and out-of-stock issues closer to December.

What to Expect from This Year's Sale

At The Green Box, Kushmas in July means:

• Up to 70%OFF dry herb accessories

• 10% OFF on Regular Priced Items using the Code: KUSH10

• Special edition Mystery Bundles that make gifting fun and surprising

• New product drops for grinders, storage, and dabbing essentials

• Limited-time restocks of customer favorites

These promotions don’t last long, and stock is limited—so if you’ve been eyeing something, this is the time to grab it. Make the most of mid-year markdowns before they melt away.

Final Thoughts

Christmas in July is more than just a retail gimmick—it’s a chance to reset, restock, and save smart. As the dry herb market continues to evolve, mid-year promotions like these are ideal moments to invest in quality tools, explore new accessories, or simply treat yourself.

If you've ever regretted missing out on end-of-year sales or struggled to find the right gift in December chaos, July offers a more relaxed, rewarding shopping experience.

So go ahead—deck your winter with deals and make July feel a little more joyful.